"Yeah, but shelf-talkers just
clog up precious shelf-viewing area!"
Nothing is worse than taking up shelf-viewing
space with material that doesn't contribute to
retail product movement. However, when you have
products that are not commodities and require at
least some "light-touch" education or small
reminder as to the product's important
benefit(s), shelf-talkers can definitely
do the job. To your right you'll find
samples of currently shipped shelf-talkers
being sent to Lumen Foods' wholesale and
retail store accounts. Shelf-talkers are
always free to any Lumen retailer for the asking.
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umen Foods currently offers three different
shelf-talkers, all simple, highly legible, and straight to the
point: one for Heartline Meatless Meats, Cajun Jerky,
and Stonewall's Jerquee. Our graphics department can make
specialized talkers to Retailers upon request
(email for more information). The thumbnails below, when
clicked, will yield a larger image for your preview.
Stonewall's Jerquee:
Currently our single best-selling line:
the by-line
is not hype. Stonewall's Jerquee really IS
America's best-selling vegetarian jerky in the U.S. Our
retailers tell us it's also the best-tasting. (But we already
knew that!)
Cajun Jerky:
Still a hot-seller: our earlier "dry chew"
line of imitation meat jerkies. This talker points all
all the harmful and/or questionable metabolites still
left in real jerky, chemicals which do not exist
in any Lumen product. See The Lumen Book
or 50 Reasons.
Heartline Meatless Meats:
This talker emphasizes the still-too-under-popularized
benefits of soy protein: they contain compounds which reduce
cancer and heart disease risk. See isoflavones
or read the recent soy findings booklet by
Dr. Suzanne Paxton. Note that for brand name reinforcement,
we use our heartline.com address to point to the
Lumen Foods web site.
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